Sunmi Debuts First Full Album HEART MAID With CYNICAL MV, Playful Horror Meets Electro-Pop
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by SOOJIB Press
1 min reading time
Sunmi Unveils First Full Album “HEART MAID” With a Playfully Macabre “CYNICAL” MV
Sunmi’s long-awaited first full-length album, “HEART MAID,” has arrived, led by the title track “CYNICAL” and a comeback music video that blends campy thrills with tongue‑in‑cheek humor.
Premiering at 6 p.m. KST, “CYNICAL” rides shimmering electronic synths and a hook that burrows in fast, pairing neon‑slick production with Sunmi’s sly charisma. The video leans into comedic horror—think cheeky jump scares, stylish gore, and wink‑to‑camera moments—turning a haunted scenario into a glossy pop spectacle.
Known for concept‑driven pop and striking visuals, Sunmi doubles down on narrative flair here, sharpening both her sonic palette and her visual storytelling. “HEART MAID” feels like a statement chapter—polished, playful, and unmistakably her.
Watch “CYNICAL” on Sunmi’s official channels, then tell us: which moment made you scream, laugh—or both?
