About SOOJIB
- , by SOOJIB growth
- 9 min reading time
We're all
SOOJIB-GA here
soojib-ga · 수집가 · noun. a collector. At SOOJIB, that is every one of us.
Official albums, photocards and merch, picked by collectors who actually stan.
75–77 Great Portland Street, London W1W 7LR · ★ 4.9 on Google
‘Find Your Bias Here’ · the slogan on our London flagship window
Who we are
For fans and
For fans and
collectors
SOOJIB started with one K-pop fan in the UK. On the day of a concert for an artist they loved, they realised the merch and light sticks cost far more, and were far harder to find, than back in Korea. SOOJIB began in that moment, with one fan who wanted to change it.
What we want is simple. We want K-pop fans and SOOJIB-GA, across the UK, Europe and the rest of the world, to collect and enjoy K-pop at fair prices, the easy way.
So we gathered the albums, light sticks, photocards and merch that UK and EU fans once paid a premium to import, all official, all in one place.
We are not a warehouse with a sign and a logo. We are collectors, plugged into everything K-pop, and we want to be the place fans are heard, and keep coming back to.
As fellow K-pop collectors, we will be here until every fan has found that joy at SOOJIB.
An experience
to collect
Half the fun is the visit. Here is what is waiting for you on Great Portland Street.
Photocard wall
A proper wall of pulls, including members other shops never stock. Come and dig.
Photoism booth
The official Photoism booth lives with us, with artist frames dropping all year.
Gacha & freebies
Capsule gacha, freebies with your haul, and SOOJIB Bingo so the visit is half the fun.
Request a song
Tell our in-store team your bias track and shop to the MV.
The SOOJIB-GA
standard
01
Official only
Every album and every piece of merch is the real thing. No fakes, no exceptions.
02
Carefully curated
We curate a wide range of artists with care, the ones SOOJIB-GA actually come looking for.
03
A warm team
Quick, kind help, careful packing, and a SOOJIB message card handwritten in Korean with every order. Our regulars say the team is what brings them back.
★ 5.0 Trustpilot · 550+ reviews ★ 4.9 Google · 360+ reviews
Collect from
anywhere
Far from London? No problem. soojib.com brings the flagship experience to you, shipping across the UK and Europe, and on to the USA, Australia and New Zealand. Our carefully curated pre-orders and new drops land on the site first, so you can collect them before anyone else.
Start collecting at soojib.com →
Visit us
Get directions →
Come and collect the fun
Address
75–77 Great Portland Street
London W1W 7LR
London W1W 7LR
Nearest tube
Great Portland Street
(Zone 1)
(Zone 1)
Opening hours
Mon–Thu 12–6
Fri–Sat 12–7 · Sun 12–6
Fri–Sat 12–7 · Sun 12–6
We collect and connect with
everything K-pop. ✦ SOOJIB.
everything K-pop. ✦ SOOJIB.