Birth of SOOJIB 🎂

August 15 2023, by Alice Hong
2 min reading time

Hello, fellow SOOJIB-GAs (which means collectors in Korean)!

It's great to meet you all! I'm super excited to give you the lowdown on what SOOJIB is all about and how it came to be. Let's dive right in🌟. It's a snazzy Korean word that means gathering up stuff. Imagine collecting all the good vibes! What's our game? We're all about an online shop that's bursting with Korean style. 💃

We're giving you the lowdown on rad brands and products that scream "Korea!" Plus, we're showing you all the different sides of Korea. 🇰🇷 (#Feels, #Variety, #CultureCool, #KoreaLove, #EasyBreezy, #TrendyVibes, #LifestyleLove)

Our slogan? "Korean collector approved!" Our CEO, Jeffrey, came from Korea to the UK with a big dream of being a global business star. He studied Computer Science at the University of St. Andrews and then started Soojib. Now, he's leading the team in London. Oh, and the cool part? Jeffrey worked at Korea's top cosmetics company, Amorepacific, for 4 years. He's probably a K-beauty expert, right? (Psst, he got the "Top Employee" award three years in a row, but shh, that's a secret!) 🚀💄

Now, here's the cool stuff Soojib brings to you:

Focusing on the essence of an online select shop: Soojib's all about finding those hidden Korean brands that aren't all over the UK yet. We're making K-culture go global! Unlike Amazon's everything store, we're bringing Soojib's spirit through the vibes of different collectors. 💎
Storytelling: Soojib's all about the stories. We've got these handpicked brands with stories that keep our vibe alive. 📚

And guess what? We've got some fancy mission and vision too!

* Soojib's Mission (Why We're Here): We're waving the Korean culture flag and giving Europe a modern taste of Korea's awesomeness. 🌎
* Soojib's Vision (Our Big Goal): We're smashing down cultural barriers so that amazing Korean brands and goodies get the love they deserve in Europe. 🚀

And hold onto your hats! We've got some exciting stuff coming up. Follow us on Instagram: @Soojib.uk and Soojib.com to stay in the loop. Go team Soojib! 🎉🌈