First Look: Lee Jae In Enters a Post-Quake Barter World in Concrete Market
- , by SOOJIB Press
- 1 min reading time
Lee Jae In Sprints Into Survival In First Look At “Concrete Market”
The upcoming film “Concrete Market” drops a striking poster that thrusts viewers into a post-earthquake reality, set in the last apartment complex left standing. Within its walls, a new order takes shape: Hwanggung Market, a sprawling barter hub where food, fuel, and medicine become currency—and power is up for grabs.
Anchoring the visual is outsider Choi Hee Ro (played by Lee Jae In), seen from behind as she heads toward the market with her own agenda. Her arrival hints at a ripple effect that could upend the fragile balance, as survivors negotiate not just goods, but influence and control.
Framed by the tagline “The trade for survival begins,” the poster underscores the film’s core tension: how communities rebuild when rules are rewritten and necessity dictates ethics. Positioned within the broader “Concrete” universe, “Concrete Market” leans into world-building with a raw, lived-in aesthetic that amplifies its high-stakes premise.
“Concrete Market” is slated to hit theaters on December 3.