Sunmi Debuts First Full Album HEART MAID With CYNICAL MV, Playful Horror Meets Electro-Pop
,
by SOOJIB Press
1 min reading time
Sunmi Unveils First Full Album “HEART MAID” With a Playfully Macabre “CYNICAL” MV
Sunmi’s long-awaited first full-length album, “HEART MAID,” has arrived, led by the title track “CYNICAL” and a comeback music video that blends campy thrills with tongue‑in‑cheek humor.
Premiering at 6 p.m. KST, “CYNICAL” rides shimmering electronic synths and a hook that burrows in fast, pairing neon‑slick production with Sunmi’s sly charisma. The video leans into comedic horror—think cheeky jump scares, stylish gore, and wink‑to‑camera moments—turning a haunted scenario into a glossy pop spectacle.
Known for concept‑driven pop and striking visuals, Sunmi doubles down on narrative flair here, sharpening both her sonic palette and her visual storytelling. “HEART MAID” feels like a statement chapter—polished, playful, and unmistakably her.
Watch “CYNICAL” on Sunmi’s official channels, then tell us: which moment made you scream, laugh—or both?
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":67307077942,"merchantName":"SOOJIB","personalized":true}},{"name":"paypal","wallet_params":{"shopId":67307077942,"countryCode":"GB","merchantName":"SOOJIB","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"KNAY6J25PFJ9Q","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=GBP\u0026locale=en_US\u0026client-id=AfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1fr\u0026merchant-id=KNAY6J25PFJ9Q\u0026intent=authorize"}}]" access-token="df201ec08c9133901f69d224b03a7450" buyer-country="GB" buyer-locale="en" buyer-currency="GBP" shop-id="67307077942" cart-id="a634af08c1b4eee0fa8b4b92cdb18d5c" enabled-flags="["ae0f5bf6"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> One or more of the items in your cart is a recurring or deferred purchase. By continuing, I agree to the <span id="shopify-subscription-policy-button">cancellation policy</span> and authorize you to charge my payment method at the prices, frequency and dates listed on this page until my order is fulfilled or I cancel, if permitted. </small> </div>
