BTS Leader RM to Keynote APEC CEO Summit on K-Culture Soft Power
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RM to Keynote the APEC CEO Summit: K-Culture’s Soft Power Takes Center Stage
BTS leader RM is set to step onto one of the world’s most high-profile business stages, delivering a keynote at the APEC CEO Summit in Gyeongju. His talk will take place at the Gyeongju Arts Center from 3:05 p.m. to 3:15 p.m. (KST) on the summit’s second day.
Focus: The Cultural and Creative Industries of APEC—and K-Culture’s Soft Power
RM’s address will spotlight the cultural and creative industries across the APEC region, with a special emphasis on the soft power of K-culture. While the full text remains under wraps, expectations are high that he will draw on his experience leading BTS—an act that helped propel K-pop from genre to global movement—to explore how Korean content shapes identity, economy, and influence.
Why This Matters
The APEC CEO Summit convenes top executives, policymakers, and changemakers. Bringing an artist’s lens to this forum underscores a global reality: culture isn’t just entertainment—it’s economic engine, diplomatic bridge, and social catalyst. RM’s perspective could help frame how creative IP, cross-border collaboration, and digital platforms can scale shared growth across the region.
RM’s Global Podium Track Record
RM has delivered globally resonant speeches before—most notably at the United Nations General Assembly in 2018 and again in 2020, offering a message of hope amid the pandemic. His calm authority and fluency in cultural diplomacy make his APEC remarks especially anticipated.
What to Watch For
- Insights on nurturing creative ecosystems across APEC
- How K-culture amplifies national brand and regional cooperation
- Balancing heritage with innovation in a hyper-digital era
- The role of youth culture in shaping future economies
All eyes are on Gyeongju as RM brings the voice of K-culture to a room full of global decision-makers. Stay tuned for highlights and key takeaways from his keynote.