Sunmi Debuts First Full Album HEART MAID With CYNICAL MV, Playful Horror Meets Electro-Pop
,
Von SOOJIB Press
1 min Lesezeit
Sunmi Unveils First Full Album “HEART MAID” With a Playfully Macabre “CYNICAL” MV
Sunmi’s long-awaited first full-length album, “HEART MAID,” has arrived, led by the title track “CYNICAL” and a comeback music video that blends campy thrills with tongue‑in‑cheek humor.
Premiering at 6 p.m. KST, “CYNICAL” rides shimmering electronic synths and a hook that burrows in fast, pairing neon‑slick production with Sunmi’s sly charisma. The video leans into comedic horror—think cheeky jump scares, stylish gore, and wink‑to‑camera moments—turning a haunted scenario into a glossy pop spectacle.
Known for concept‑driven pop and striking visuals, Sunmi doubles down on narrative flair here, sharpening both her sonic palette and her visual storytelling. “HEART MAID” feels like a statement chapter—polished, playful, and unmistakably her.
Watch “CYNICAL” on Sunmi’s official channels, then tell us: which moment made you scream, laugh—or both?
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"name":"shop_pay","wallet_params":{"shopId":67307077942,"merchantName":"SOOJIB","personalized":true}},{"name":"paypal","wallet_params":{"shopId":67307077942,"countryCode":"GB","merchantName":"SOOJIB","phoneRequired":true,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"KNAY6J25PFJ9Q","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=GBP\u0026locale=de_DE\u0026client-id=AfUEYT7nO4BwZQERn9Vym5TbHAG08ptiKa9gm8OARBYgoqiAJIjllRjeIMI4g294KAH1JdTnkzubt1fr\u0026merchant-id=KNAY6J25PFJ9Q\u0026intent=authorize"}}]" access-token="df201ec08c9133901f69d224b03a7450" buyer-country="GB" buyer-locale="de" buyer-currency="GBP" shop-id="67307077942" cart-id="2e283cc4bcd40d903c41eb4cb8a4fd7b" enabled-flags="["ae0f5bf6"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> <small id="shopify-buyer-consent" class="hidden" aria-hidden="true" data-consent-type="subscription"> Ein oder mehrere Artikel in deinem Warenkorb ist/sind ein wiederkehrender Kauf oder ein Kauf mit Zahlungsaufschub. Indem ich fortfahre, stimme ich den <span id="shopify-subscription-policy-button">Stornierungsrichtlinie</span> zu und autorisiere Sie, meine Zahlungsmethode zu den auf dieser Seite aufgeführten Preisen, in der Häufigkeit und zu den Terminen zu belasten, bis meine Bestellung ausgeführt wurde oder ich, sofern zulässig, storniere. </small> </div>
