November Variety Star Brand Reputation Rankings: Yoo Jae Suk Leads, Momentum Surges For Park Na Rae And Lee Soo Ji
The Korean Business Research Institute has unveiled November’s brand reputation rankings for Korea’s top variety stars, based on big data analyzing consumer participation, media coverage, interaction, and community awareness from October 1 to November 1.
Yoo Jae Suk defended his No. 1 position with a brand reputation index of 5,619,807. High-frequency keywords tied to his profile included “How Do You Play?”, “You Quiz on the Block,” and “Sixth Sense 2,” while related terms such as “talk,” “work hard,” and “advertise” stood out. His positivity analysis recorded an impressive 91.38%.
Jun Hyun Moo climbed to second with 2,652,978 (+9.92% from October), followed by a strong leap from Lee Soo Ji in third with 2,584,401 (+57.64%). Park Na Rae surged to fourth at 2,537,391 (+96.86%), and Kang Ho Dong rounded out the top five with 2,411,944.
Top 30 Variety Stars (November)
- Yoo Jae Suk
- Jun Hyun Moo
- Lee Soo Ji
- Park Na Rae
- Kang Ho Dong
- Kim Jong Kook
- Seo Jang Hoon
- Kim Jong Min
- Cho Sae Ho
- Kim Joon Ho
- Kim Sook
- Shin Dong Yup
- Kim Gura
- Ahn Jung Hwan
- Lee Young Ja
- Park Mi Sun
- Kim Byung Man
- Lee Soo Geun
- Defconn
- Lee Kyung Kyu
- Kim Won Hoon
- Jang Do Yeon
- SECHSKIES’s Eun Ji Won
- Cha Tae Hyun
- Yoon Jung Soo
- Noh Hong Chul
- Jung Hyung Don
- Yoon Jong Shin
- Super Junior’s Kim Heechul
- Kim Dong Hyun
From Yoo Jae Suk’s continued dominance to the eye-catching jumps by Park Na Rae and Lee Soo Ji, November’s chart reflects the variety scene’s shifting buzz and the stars driving it.